How to Use Shopify Bundles to Boost AOV (Average Order Value) Instantly
Why Use Product Bundles on Shopify?
Using product bundles on Shopify is a smart way to increase your sales and give your customers more value. Bundles encourage shoppers to buy more by offering a group of related items at a better price than buying each one separately. They can also help move slow-selling products by pairing them with popular ones. Plus, bundles make shopping easier by helping customers find everything they need in one go, boosting both convenience and customer satisfaction.
How to Create Bundles on Shopify
Bundles on Shopify
Creating bundles on Shopify is easy with the right tools. You can use built-in features or apps like “Bundler” or “Bundle Bear” to group products together. Just choose the items you want to include, set a price or discount, and add a clear title and description. Make sure your bundle is easy to find on your store and looks appealing. Bundles can be added as a new product or shown on existing product pages to encourage more sales.
Types of Shopify Bundles You Can Offer
Product Bundles
Group related products together (e.g., shampoo + conditioner) and sell them at a discounted price to boost order value. This encourages customers to try more of your offerings in one purchase.
Buy One Get One (BOGO) Bundles
Offer a free or discounted item when customers buy a certain product, great for promoting sales or clearing stock. It creates a sense of urgency and motivates quick purchases.
Mix-and-Match Bundles
Let customers choose a set number of items from a selection (like any 3 t-shirts for $50), giving them flexibility and encouraging more purchases. This personalization can increase customer satisfaction and loyalty.
Subscription Bundles
Create recurring product bundles that customers receive monthly, perfect for consumables like snacks or skincare. It builds consistent revenue and long-term customer relationships.
Tips to Optimize Your Bundle Strategy for Conversions
- Highlight the Savings: Make sure the discount or value is clear. Show the original price vs. bundle price to attract buyers.
- Use High-Quality Images: Show all items in the bundle clearly. A clean, visual layout helps customers understand what they’re getting.
- Keep It Relevant: Bundle products that naturally go together (like phone + case). This increases the chances of customers buying.
- Promote on Key Pages: Display bundles on product pages, homepage, and checkout to get more visibility and clicks.
